Brand Audit

A brand audit may be undertaken as a comprehensive assessment of an organization’s brand, in which it’s strengths and weaknesses are assessed and opportunities are determined. The purpose of a brand audit is to capitalize on the opportunities in efforts to improve the various elements of an organization’s brand in both management and marketing perspectives.

Our Brand Audit is a day-long workshop with senior business leaders that helps companies evaluate how effectively they represent and deliver their brand strategy across all points of consumer contact. It’s an independent analysis of a brand’s verbal and visual communications, and it helps to assess the brand’s efficacy, clarity, integrity and consistency.

We examine every element of your brand identity – from billboards, product packaging, vehicle signage and Point of Sale material to print advertising, collateral, and online presence – to see how each supports or conflicts with your current positioning strategies.

Finally, the Brand Audit prioritizes a list of highly specific actions required to bring the brand into alignment with your marketing strategy.

For more details, or to arrange an informal chat about your current brand, please do contact me.