Frequently Asked Questions

Traditional strategy focuses on optimizing current advantages. Evolutionary fitness prioritizes building adaptive capacity—the ability to evolve capabilities and market positions before disruption forces change. It combines biological principles (selection pressure, adaptation cycles) with strategic coherence to future-proof organizations.

Evolutionary fitness matters most for established organizations facing disruption. Like elite athletes retraining muscle memory, we help legacy companies shed outdated practices while leveraging their scale to build new strategic "muscle." Startups often lack the resources for true capability development—our sweet spot is organizations with $100M+ revenue needing strategic reinvention.

Evolutionary fitness isn’t a project with an end date—it’s the development of an organization capable of continuous adaptation across generations of leadership.

Quick wins (3-6 months):

- Diagnose strategic incoherence

- Identify “atrophy zones” draining resources

- Launch pilot experiments in adaptive decision-making

Generational change (3-5 years):

- Institutionalize capability development systems

- Transition from rigid planning to dynamic strategic portfolios

- Cultivate leadership DNA that prioritizes adaptation over replication

Legacy horizon (5+ years):

- Embed mutation mechanisms into governance structures

- Build self-renewing innovation ecosystems

- Develop succession protocols that prioritize evolutionary capacity over static expertise

True evolutionary fitness means building an organization that evolves beyond your tenure as leader—one where strategic adaptation becomes institutional muscle memory, not consultant-driven initiatives. Like redwood trees developing fire-resistant bark over centuries, we focus on changes that compound across leadership generations.

The work never “finishes,” but within 18 months, your organization will stop measuring success in fiscal quarters and start tracking its adaptive velocity—the rate at which it converts market shifts into strategic advantage.

Resistance often stems from misaligned incentives, not stubbornness. We start by mapping leadership compensation and KPIs to evolutionary fitness metrics. Through immersive workshops, we demonstrate how clinging to outdated practices risks obsolescence—the corporate equivalent of a species refusing to adapt to radical changes in their environment.

Consultants optimize what exists. We transform what's possible. While consultants deliver reports, we build bespoke capability systems—the strategic equivalent of a tailored fitness regimen. Our engagements focus on hands-on leadership development and organizational "muscle building," not theoretical frameworks.

True fitness requires whole-organization alignment. We focus first on enterprise-level strategic coherence, then cascade evolutionary principles to functions. Attempting to evolve departments in isolation creates dangerous capability mismatches—like strengthening only your left arm while the rest atrophies.

Our focus extends beyond financial metrics:

• Strategic Coherence Score (alignment of capabilities to market position)

• Adaptive Capacity Index (speed of strategic pivots)

• Innovation Metabolism Rate (experiment-to-scale velocity) Clients typically see 30% faster strategic decision-making and 2x ROI on capability investments within 12 months.

Technology is the environment, not the organism. We help leaders view AI/digital not as solutions, but as evolutionary pressures requiring strategic adaptation. Our approach ensures tech investments align with core capabilities rather than chasing trends. We make extensive use of AI, but within very specific guardrails.

Traditional ESG often becomes compliance theater—measuring existing practices rather than driving transformation. While ESG tracks symptoms (carbon footprints, diversity ratios), evolutionary fitness treats sustainability as capability development.

We help organizations move beyond ESG's box-ticking to build regenerative capabilities:

- Turn decarbonization into supply chain metamorphosis (not just offsets)

- Embed equity as an innovation driver (not just hiring quotas)

- Make social and environmental impact a market advantage (not just PR)

ESG maintains the current system with incremental tweaks. Evolutionary fitness demands strategic reinvention—treating societal shifts as ecosystem pressures requiring adaptation. A species can't survive the consequences of climate change by marginally reducing emissions; it must develop new survival traits. Similarly, businesses must transform operations, not just report on them.

An evolutionary fit approach makes ESG obsolete by baking transformation into your competitive DNA—the difference between a polar bear starving on melting ice and an organism evolving gills.

An initial consultation is $1k and a 90-day fitness reset is typically $5k per person (we recommend your entire executive team participate.) Longer term engagements start at $120k for evolutionary diagnostics and tune-up. Full transformation programs range from $350k-$1M+ annually. We structure agreements around capability development milestones, not hourly consulting. Think of it as hiring a strategic personal trainer—costs reflect permanent capability gains, not temporary advice.